Listings = Signals
Is it the Wild Wild West or the World Wide Web? Sometimes it’s hard to tell but one thing is certain: Your business has to be found! Google and other search engines cannot be left to their own devices or they could begin to find things across the web universe that are contradictory in nature. When this happens, they get confused. When search engines get confused, they point to your competitors.
In previous generations, it was easy: Make sure you’re in the Phone Book and Yellow Pages. For today’s business sometimes it seems like those pages have been shredded and thrown into the wind.
Left untended, the pages blow away and become illegible.
Listings Must Be Managed
In the same way that prior generations had to proof read their submission to the Yellow Pages, businesses today must be diligent about making sure that their information is correct. Consistency is king and details matter.
Technology Leads The Way
We utilize technology on behalf of your brand to keep your listing current and provide nearly instant edits to things such as your business hours, address, phone number and location. We leverage our multitude of clients to become an expert in the use of the tools and glean insights from the analytics that they provide.