Get new customers using Google Ads
Search Ads, Display Ads and Video Ads are all effective.
Hey, Tay Musslewhite here, with Kimberlite Digital Marketing. I have some exciting news to share. I wanted to let everyone know that Kimberlite Digital Marketing is now a Google partner. There are a lot of reasons that we did this and undertook the effort to get the proper certifications, but the number one thing is trust for you, our clients, and for prospective clients. There are a lot of companies and people out there who are trying to help you run Google Ads, I’m sure you’ve heard from them, and saying, “Hey, I know what I’m doing.” This is an official stamp from Google showing that, number one, we do know what we’re doing. Our performance, we’ve optimized to above the 70% level. In fact, last check, it was at 92%.
We also spend a significant amount of money on behalf of our clients, in this case, over $10,000 in the past 90 days. That got us to partner certification. And then, we also have specific certifications, meaning that we have demonstrated knowledge in three particular areas. Let’s go through those real quick. Oh, and another important benefit is, being a partner opens us up to some incentives that we can then pass along to our clients such as ad spends. We recently were able to offer our client $500 of free spend if they spent $500. A lot of things like that. It’s for the benefits of our clients and it’s also just to show trust.
Let’s take a look at the certifications that go along with this. I am personally certified in search, marketing for Google. Here is my certificate. What this really does is, like I said, a lot of people are saying, “Hey, I know how to run Google.” Or some people are saying, “Wow, you should run Google Ads.” This shows that not only am I a practitioner of Google Ads, I’m in there every day, and every week, and every month, but also that I have the knowledge to go in and pass their certification test.
The next thing is, for display Ads. Now, when we see this, display, very familiar to everyone, it’s all across the internet. In contrast to the hand raisers that you see in search, this can also help you acquire new customers by being where your prospective customers are, and also remind your current or past customers of who you are, where they are, using display.
The next step is video Ad certification. I can tell you, this curriculum was updated in November 2022, so just a month or six weeks ago, and it is very comprehensive. And I believe that that is reflective of the importance of a video strategy, not just for you and my clients, from you as a prospective client or a current client and any business, but I also believe it’s reflecting the emphasis that Google is putting on video advertising in 2023.
So, taking a look at that, it is our search certification, it is our display certification, and it is our video ads or Google Ads video certification. That was one of our requirements for being a Google partner. We’re very proud of that and we wanted you to know about that. I can be reached personally at digitalkimberlite.com, or 847-957-4249, which is 847-957- 4BIZ. My passion is helping businesses get new customers, and keep new customers, and be successful. Please reach out if I can help in any way. Most of all, have a great day and here’s to your success.