Free tools to grow your business from Google:
Google has created tools that can change the game for small and medium businesses that are easy to use and effective.
If you are interested in growing your business, it’s time to dive into the free tools that Google is providing for free to anyone who’s interested in using them. Here’s a short list:
Google My Business
Is Google My Business (GMB) the greatest innovation for small businesses ever? Only if you’d like to be able to tell Google exactly what you want them (and their searchers) to know.
Glowing endorsement of GMB aside, it is imperative that you dive into your Google My Business profile and let Google learn about your business and its offerings.
Key tip: Add lots of great photos as GMB also fuels your business on Google Maps.
Grow With Google is not only a great resource hub for small businesses, it also has courses to learn new skills, help getting a job and start a new career.
The depth of knowledge and breadth of offerings on the site are a testament to both Google’s enormous influence and interest in small businesses.
Key Tip: One of the topics is Google’s SEO Starter Guide.
This site gives businesses the opportunity to create and download branded social media posts, posters and even make a video!
Each of the tools is easy to use and provides great content at a great price!
Key tip: Make multiple versions of the video.
To close, it’s no secret that Google dominates the world of search. What you may not know is that they aren’t keeping these topics a secret. There is a ton of information about how to use Google for your business.
These free tools to improve your business don’t just give you a direct link to tell Google exactly what you want them to know about your business, they also give you ways to use what Google already knows about your business (posts and videos.) Even more, they provide education and learning on how to make your business better.
I recommend that you take a few hours to work through all of these resources and give Google what they’re looking for: knowledge about your business so that they can answer searchers’ questions with the right information.
Once you’ve explored free tools, it may be time to explore tools that amplify your efforts and save you time or enlist the help of an expert.