Content Is King – Content Creation for Your Brand
Content creation and deployment is the bedrock of brand enhancement and acceleration. Your brand values serve as the guide for your content creation strategy. Without your values, messages may remain inauthentic and unsuccessful.
We do not believe in a cookie cutter approach to content creation and brand management. We take the time to learn the values of your brand in order to produce and elicit messaging that resonates with your customers and prospects.
We view your brand through the lens of the consumer and create narratives that support the view that your brand can solve the problems that your customers are encountering. We work to express your brand through actionable personifications of your brand and what it stands for.
You Can’t Manage What You Don’t Measure
This axiom is another foundation of our philosophy. While we view our job as accurately representing your brand in the digital world, we know that the true measure of success is the ability to show results for your investment.
At the onset of a relationship with your brand, we will evaluate each of the brand properties that you’re involved with and make recommendations of desirable actions for enhancement and content creation.
We also work with the business owners and stakeholders to establish goals for the content, measurement and Key Performance Indicators (KPI) for the content and any associated campaigns.
Often, the results will be defined using a combination of social signals, Google Analytics and Facebook analytics as data points against which the goals will be measured.
“You can’t manage what you don’t measure.” – Peter F. Drucker
Rapid deployment and learning
The next step is to begin the content creation process. We undertake a variety of topics and strategies that we and the client have agreed are accurate representations of the brand. It is at this point that the learning begins – the market/Facebook fans/successful content will tell us what content deserves marketing enhancement through targeted spend.
We believe in leaving no stone unturned when strategizing about content creation for your brand. Photo ads, video ads, blog posts, “get to know us” ads…we’ll experiment to find what works best for your intended audience and then constantly iterate and fine tune until we are able to dial into the hearts and minds of your customers and prospects.
While this is a short description of our process, we want to reiterate that content is where we begin our journey with you and your brand. Proper content embodies the feeling of your service and storefront and can then be used to represent your brand across channels to engage customers and drive revenue.
In its essence, quality content leads to high engagement that cannot be replicated by competing brands or entities.